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OUR STORY
Howdy babes <3 Thanks so much for being here!
We’re two sisters with a dream — a dream for cozy, cute, quality loungewear… and of course, oversized everything.
A little about us and how we got here: we grew up in a small town in the countryside of Ontario, Canada, on our family farm with the hardest-working parents. They taught us what it means to put in the work, never settle, stay humble, and most of all — live life to the fullest. From long days in the fields to now raising our own babies on our homesteads, that same work ethic fuels everything we do, including building this brand.
For years, we talked and dreamed about creating a clothing line — but not just anyline. We wanted a luxe brand with premium fabrics, thoughtful details, and timeless designs that we’d be proud to wear — and even prouder to see you in.
Enter: KMV The Label —
K for Kaylie, M for Morgan, and V for our last name.
They say you can do anything you put your mind to — and that’s exactly what we’re doing. We’re your babes behind the luxe loungewear — heavy on the luxe, and that’s a promise.
KMV is incredibly close to our hearts. In the middle of launching our brand, we suddenly lost our beautiful mama to cancer. After that, we knew we had to rebrand — not just to honour her, but to carry her heart in every piece. You’ll notice embroidered hearts throughout our designs. That’s because her greatest advice to us was always: “follow your heart.”
Our mama is the reason we dream big, love hard, and lead with kindness. She’s the inspiration behind everything we do, and we’ll forever keep her name — Debbie Girl— alive through KMV.
This brand is our way of reminding everyone to live fully, love deeply, and stay true to who they are — because life is way too short not to.
We believe KMV isn’t just about fashion — it’s a state of mind. It’s about being real, being bold, and being YOU. That’s why our brand quote is: “Be you, babe. No one makes moves following the crowd.”
We hope to make our mama proud and see more and more of you absolute babes rocking KMV. Because at the end of the day…
Quality over quantity, baby. Always.
